Marketing specialist CV: a sample, tailored to the job

Marketing vacancies keep getting more specific: Pixel, Lookalike, Performance Max, ROAS, Reels. A CV that shows those words through your results goes much further than "managed social media".

What the job ads keep asking for

  • Meta Ads: Pixel, Lookalike audiences, retargeting, catalogue ads.
  • Google Ads: Search and Performance Max campaigns.
  • Analytics and reporting: GA4, ROAS, CPA, budget optimisation.
  • Content: photo and video shot on a phone, Reels, TikTok, editing in CapCut or Canva.
  • A degree in marketing, business or economics.
  • For senior roles: pricing, P&L, brand or category management.
  • Often English and Russian.

From current vacancies posted on jobs.ge.

The words a recruiter scans for

  • Meta Ads
  • Google Ads
  • Performance Max
  • GA4
  • GTM
  • SMM
  • ROAS
  • CPA
  • content plan
  • Canva
  • CapCut
  • brand management

The CV almost everyone sends

A general CV, the kind most people send unchanged to every vacancy. It's only an example: the person, companies and numbers are made up.

Salome Tsiklauri

Marketing specialist

Summary

Marketing specialist with 4 years in e-commerce and restaurants. I run Meta Ads and Google Ads campaigns, create social content and measure results in GA4.

Experience

Marketing specialist · Homely, online furniture store 2024 – present

  • Run Meta Ads campaigns on a GEL 8,000 monthly budget: Pixel, Lookalike audiences, catalogue ads.
  • Raised ROAS from 2.1 to 3.4 in 6 months.
  • Launch Google Ads Search and Performance Max campaigns.
  • Write weekly reports on spend, CPA and sales.

SMM specialist · Qvevri restaurant group 2022 – 2024

  • Shot and edited Reels and TikTok videos on a phone, in CapCut.
  • Grew Instagram followers from 4,000 to 21,000.
  • Organised events and collaborations with bloggers.

Education

BA in Marketing, Ilia State University, 2018 – 2022

Skills: Meta Ads, Google Ads, GA4, GTM, Canva, CapCut, Excel

Languages: Georgian (native), English (C1), Russian (B1)

One person, two jobs, two CVs

VacancyDigital marketing specialist / paid social

Asks for: Meta Ads (Pixel, Lookalike, catalogue, conversions), Google Ads Search and PMax, phone-shot video, reports on ROAS and CPA. E-commerce or furniture a plus.

Salome Tsiklauri

Digital marketing specialist (Meta Ads, Google Ads)

Summary

Digital marketing specialist, 2 years at an online furniture store. I run Meta Ads with Pixel, Lookalike audiences and catalogue ads, and raised ROAS from 2.1 to 3.4 in 6 months. I launch Google Ads Search and Performance Max campaigns.

Experience (top bullets)

  • Run Meta Ads campaigns on a GEL 8,000 monthly budget: Pixel, Lookalike audiences, catalogue ads.
  • Write weekly reports on spend, CPA and sales.
  • Shot and edited Reels and TikTok videos on a phone, in CapCut.

Skills: Meta Ads, Google Ads (Search, PMax), GA4, CapCut, Canva, Excel

What changed: The vacancy names furniture and e-commerce and Salome has exactly that, so it's in the summary's first words. The video bullet came over from the restaurant job because the vacancy also wants phone-shot content.

VacancySMM and events manager at a restaurant

Asks for: Social media, video content, events, blogger collaborations, a budget.

Salome Tsiklauri

SMM and events manager

Summary

SMM specialist with 4 years' experience, 2 of them at a restaurant group. I grew Instagram from 4,000 to 21,000 followers, shoot and edit Reels, and organise events and blogger collaborations.

Experience (top bullets)

  • Grew Instagram followers from 4,000 to 21,000.
  • Organised events and collaborations with bloggers.
  • Shot and edited Reels and TikTok videos on a phone, in CapCut.

Skills: SMM, Reels and TikTok, CapCut, Canva, Meta Ads, events

What changed: The restaurant job moved up because this vacancy is at a restaurant too. Google Ads and reporting got shorter: here content and events matter more.

Before you hit send

  • Results in numbers: ROAS, CPA, followers, sales. "Managed social media" won't set you apart from the other candidates.
  • Write the tools exactly as the vacancy does: Meta Ads Manager, Performance Max, GA4, CapCut.
  • Budget size: GEL 500 and GEL 50,000 a month are different levels of experience. If you can, say which.

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